Personal Assistant in Dubai — One Trusted Contact

Who it's for

This service suits people whose time is worth more spent elsewhere:

• Executives and founders with full diaries and little room for admin
• Families balancing school, work, travel and a household
• Residents who spend part of the year abroad and need things handled locally
• Newcomers who don't yet know who to call for what in Dubai

Before founding SETTRA I spent more than eight years in luxury hospitality, including Bulgari Hotel Dubai, and I have managed a private UHNW household in Dubai: property, staff, vendors, travel and events. The same attention to detail applies to your day-to-day life.

What's included

• Calendar management and appointment scheduling
• Booking doctors, dentists, salons and personal services
• Restaurant and experience reservations
• Errands across Dubai: collections, drop-offs and returns
• Delivery coordination and access arrangements
• Gift sourcing, wrapping and delivery for birthdays and occasions
• Personal shopping and product research
• Handling correspondence and follow-ups on your behalf
• Renewals and reminders: car registration, memberships, subscriptions
• Comparing quotes and booking service providers
• Coordinating car servicing and valet collection
• Day-to-day organisation of lists, documents and reminders

What's not included

To be clear about scope: I'm not a driver, and I don't handle your finances, payments from your accounts or legal matters. Government and visa paperwork is coordinated with licensed PRO partners rather than handled by me directly. Third-party costs (tickets, bookings, vendors, deliveries) are billed at cost, with receipts and no mark-up.

How it works

1. 1

   Introduction

   A short conversation on WhatsApp or by phone about your week and what you'd like taken off your plate.

2. 2

   Preferences

   I note how you like things done: preferred venues, brands, times, contacts and anything to avoid.

3. 3

   Requests

   You send tasks as they come up, by WhatsApp or email. I confirm, handle them and report back when done.

4. 4

   Review

   A monthly summary of what was completed and what's coming up, so nothing is forgotten.

Typical requests

• “Move my dentist appointment to next week, any morning.”
• “Find a birthday gift for my wife under AED 3,000 and have it delivered on Saturday.”
• “Book a table for four at a quiet restaurant in DIFC on Thursday.”
• “My car registration expires this month. Please arrange the test and renewal.”
• “Collect my suit from the tailor in Jumeirah and drop it at the villa.”
• “Get three quotes for a deep clean of the apartment before we return.”

Which package fits

Most clients choose Monthly Assist (AED 4,900 per month), which covers up to 15 tasks a month with WhatsApp and email support. If your requests are constant and you want a priority response, Priority (AED 6,500 per month, 3-month minimum) offers unlimited requests and a weekly check-in.

Areas covered

I work across Dubai, including Palm Jumeirah, Emirates Hills, Dubai Hills, Jumeirah, Downtown Dubai, Business Bay, DIFC, Dubai Marina, JBR, City Walk and Bluewaters Island. Other areas can be arranged on request.

Languages

I speak English, Russian, Turkish and Azerbaijani, which helps when dealing with a wide range of businesses and service providers across Dubai.

Frequently asked questions