Frequently Asked Questions
Everything you need to know about SETTRA's personal assistant and concierge services in Dubai.
SETTRA has three packages. Reset: AED 3,500 one-off fixed fee — one focused month to clear the backlog. Monthly Assist: AED 4,900 per month — up to 15 tasks a month with household, vendor and appointment coordination. Priority: AED 6,500 per month (3-month minimum) — unlimited requests, priority response and a weekly check-in. Third-party costs (tickets, bookings, vendors, deliveries) are billed at cost with receipts, no mark-up. Prices exclude VAT where applicable.
A personal assistant in Dubai handles the tasks that consume your time and mental energy — from managing your calendar and coordinating appointments to overseeing household staff, handling government paperwork, and organising daily logistics. At SETTRA, your PA acts as a seamless extension of your life, proactively anticipating needs and ensuring everything runs smoothly behind the scenes.
Absolutely. SETTRA is built for newcomers to the UAE who need help navigating the city's systems, culture, and services. SETTRA provides end-to-end support for expats — from visa processing and Emirates ID applications to finding the right neighbourhood, school, and healthcare provider. I make settling into Dubai effortless and stress-free.
Discretion is the foundation of everything I do. All client interactions, personal details, and service arrangements are handled with strict confidentiality. I never share information with third parties, and an NDA is available on request. My boutique, founder-led model ensures your privacy is protected at every level.
Not at all. SETTRA offers flexible support with no binding contracts. Whether you need assistance for a single event, a busy week, or ongoing monthly support — I adapt to your schedule and preferences. You can start with a one-off task and move to regular support if it suits you.
In most cases, I can begin within 24–48 hours of your initial consultation. For urgent requests, same-day arrangements are often possible depending on the nature of the task. Responsiveness is the point — you can reach me when it matters most, including evenings and weekends.
SETTRA serves clients across all major areas of Dubai including Palm Jumeirah, Downtown, Dubai Marina, Emirates Hills, Jumeirah, Al Barari, Business Bay, and surrounding communities. I also assist with tasks across Abu Dhabi, Sharjah, and the wider UAE. For travel-related requests, our support extends internationally.
SETTRA is designed for busy executives, entrepreneurs, high-net-worth individuals, families relocating to the UAE and solo professionals. Whether you're a CEO who needs calendar management, a family settling into a new villa, or a freelancer navigating Dubai's administrative landscape — SETTRA adapts to your specific situation and needs.
Yes. I provide comprehensive relocation support including neighbourhood research, property viewing coordination, school proximity analysis, utility setup, furniture delivery management, and move-in logistics. I work alongside your real estate agent and legal advisors to ensure the entire process is smooth, informed, and stress-free.
SETTRA is a boutique, founder-led service — not a large agency. You work directly with the founder, Natig Rashidli — no call centre, no hand-offs. That brings 8+ years in luxury hospitality, including Bulgari Hotel Dubai, and hands-on experience managing a private UHNW household in Dubai. NDA available on request.