Private Office is for families and principals who want everything handled discreetly, without building an in-house team. SETTRA becomes your private office — overseeing your residence, coordinating your trusted partners and managing your calendar behind the scenes.
Because the founder personally acts as your single point of contact, Private Office is offered by application and limited to two clients at a time. That limit is what allows the attention it promises.
Who it suits
- Families and principals with a primary residence in Dubai
- Households with existing staff and many service providers
- Clients who travel often and want arrivals, events and renewals handled in advance
What's included
- The founder personally as your single point of contact
- Full oversight of one primary residence — maintenance, contracts, vendors and inspections
- Coordination of your existing staff and service providers
- Travel planning and arrival logistics for you and your family
- Private events, reservations and special occasions
- Priority response, plus urgent WhatsApp outside working hours
- Discreet handling under NDA as standard
- Monthly private report with spending summary and upcoming items
- Annual residence plan: renewals, maintenance schedule and key dates
How it works
- 01
Private consultation
15 minutes to understand your household and what needs doing.
- 02
Walkthrough & plan
We agree priorities, access and how you prefer to be updated.
- 03
We manage, you approve
We handle the work; you approve costs and key decisions.
A typical example
A family spending part of the year abroad: the villa is inspected and maintained while they are away, staff schedules and vendors are coordinated, arrival is prepared down to the groceries, and each month they receive one private report with spending and what is coming next.
Good to know
- ·By application, limited to 2 clients
- ·Monthly fee, 3-month minimum
- ·Third-party costs billed at cost, with receipts
- ·Urgent WhatsApp outside working hours; regular hours Monday–Saturday, 09:00–21:00 (Dubai time) · Sunday closed
Other packages
Reset
AED 3,500 · One-off · 30 days
Learn moreMonthly Assist
AED 4,900 · Per month
Learn morePriority
AED 6,500 · Per month · 3-month minimum
Learn more