Who it's for
This service is designed for:
- Single-family offices with principals living in or visiting Dubai
- Chiefs of staff and office heads who need a reliable local counterpart
- Families with several residences or a Dubai home that stands empty between visits
- Principals relocating to Dubai who want one discreet point of contact from day one
We work alongside your existing advisers, not instead of them. Requests can come from the principal, the family or the office, with clear rules on who approves what.
What's included
- Residence oversight, visit reports and preparation before arrivals
- Arrival and relocation co-ordination for principals, family and guests
- Private dinners, celebrations and guest hosting
- Sourcing and supervision of vetted, licensed providers
- Approval-based spending with a written record for the office
Residence care for Jumeirah Bay & Palm Jumeirah villas →
What's not included
SETTRA does not give investment, legal, tax or immigration advice and does not hold client funds. Where a licensed professional is required, we introduce and co-ordinate them; their fees and third-party costs are billed separately and approved in advance.
How it works
- 1
Private consultation
A confidential 15-minute call with the family office to understand the principal, the residences and how decisions are made.
- 2
Operating brief
We agree request channels, approval limits, reporting format and NDA before any work begins.
- 3
One accountable contact
The founder handles requests personally and reports back in writing, so the office always knows what was done.
Typical requests
- “The principal lands Thursday night — prepare the villa and arrange the car.”
- “Host a private dinner for twelve at the residence next week.”
- “Find a licensed company to service the pool and supervise the first visit.”
- “Send the office a written summary of this month's requests and costs.”
Frequently asked questions
How is SETTRA different from a large concierge agency?
You work with the founder directly rather than a rotating account team. The same person who agrees the brief handles the requests and reports back.
Who can send requests and approve spending?
You decide. We agree in writing who may make requests, who approves costs and the limits, before any work starts.
Do you sign an NDA?
Yes. An NDA is standard for every engagement, and principal details are never used in marketing.
Which package fits a family office?
Most choose Priority (AED 6,500/month, 3-month minimum) or Private Office (AED 15,000/month, 3-month minimum, by application). We recommend one after the consultation.
Do you provide financial or legal services?
No. We co-ordinate lifestyle and residence matters and introduce licensed professionals where needed; we do not advise on investments, law or tax.
Let's talk about family office concierge in dubai
Tell us what needs doing. We reply within 1 hour, Mon–Sat 09:00–21:00 Dubai time.
