Your Life, Handled.
Served in English · Русский · Türkçe · Azərbaycanca
One person · Direct access · NDA on request · Prices published
Personal assistant and household management in Dubai, from the founder himself. Household, relocation, private events and day-to-day life — handled with complete discretion.
Founder-led · WhatsApp replies the same day · Complete discretion
What We Do
A different kind of service
SETTRA is a boutique personal assistant and concierge service built for people who value their time. I handle the details of daily life in Dubai — from household management and relocation to private events and everyday errands — with the discretion and personal attention that larger agencies simply cannot offer. One trusted point of contact. No scripts. No hand-offs.
Services
How I help
Personal Assistant
Calendar, appointments, errands, correspondence, deliveries and gifts — handled seamlessly so you don't have to think twice.
Learn moreHousehold Management
Household staff scheduling and supervision, maintenance and contractors, vendors, inventory, and villa or apartment readiness.
Learn moreRelocation & Settling In
Utilities, internet, school shortlists, movers, furniture and car registration coordination — residency paperwork coordinated with licensed PRO partners.
Learn morePrivate Events & Hosting
Dinners at home, celebrations, chefs, florists and staff for the evening — every detail arranged.
Learn moreThrough trusted partners
When a request is outside my direct scope, I introduce you to a vetted, licensed partner and stay your single point of contact.
Luxury travel & yacht charters
Property search
with RERA-licensed brokers
Company setup & PRO services
Why clients choose SETTRA
8+
Years
VIP hospitality experience
4
Languages
EN · RU · TR · AZ
Same day
Replies
Priority clients: extended hours by arrangement
How It Works
Simple, considered, effortless
Reach Out
Send me a WhatsApp or fill in my enquiry form. No commitment required.
Discovery Call
A short, confidential conversation to understand your lifestyle, priorities, and what you need handled.
Tailored Plan
I design a bespoke service plan around your routine — transparent, flexible, and built for you.
Seamless Delivery
One trusted point of contact takes over the details, so your day-to-day runs effortlessly.
Coverage
Areas We Serve
Serving clients at home across Dubai.
The Founder
Built by someone who's lived it.
Natig Rashidli founded SETTRA after more than eight years in VIP hospitality — including roles at Bulgari Hotel Dubai, one of the city's most exclusive properties. He saw first-hand how even the most successful people struggled with the daily demands of life in a fast-moving city.
SETTRA was built to fill that gap: a single, trusted point of contact who handles everything from residency paperwork and household staff to private events and cross-city logistics — with genuine care and absolute discretion.
Unlike large agencies, every SETTRA client works directly with Natig — no account managers, no hand-offs. This ensures consistency, confidentiality, and a level of personal attention that simply can't be replicated at scale.
Why you can trust SETTRA
8+
Years
8+ years in luxury hospitality, including Bulgari Hotel Dubai
UHNW
Household
Hands-on experience managing a private UHNW household in Dubai: property, staff, vendors, travel and events
4
Languages
Fluent in English, Russian, Turkish and Azerbaijani
1:1
Founder-led
You work with the founder directly — no call centre, no hand-offs. NDA available on request.