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    Palm tree on a quiet Dubai beach at sunset

    Private Lifestyle Management · Dubai

    Your life in Dubai, run by one person you trust.

    Home, relocation, events and concierge — handled discreetly, in English, Русский, Türkçe and Azərbaycanca.

    Licensed in Dubai · NDA as standard · Replies same day

    What We Do

    A different kind of service

    SETTRA is a founder-led private lifestyle management service for people who value their time. We coordinate daily life in Dubai — home, relocation, private events and concierge requests — with discretion and personal attention. One trusted point of contact, a clear brief and consistent follow-through.

    A Glimpse

    The SETTRA experience

    Yacht on Dubai waters
    Yacht day, Dubai
    Dubai lifestyle scene
    Villa ready before arrival
    Private lifestyle management in Dubai
    Private dinner
    Private concierge experience in Dubai
    Travel arranged
    Private celebration dinner by the pool
    Celebration by the pool
    Ain Dubai observation wheel at night
    Ain Dubai at night

    Services

    How we help

    Lifestyle & Home Management

    Staff scheduling and supervision, maintenance and contractors, vendors, inventory, calendar, appointments, errands and deliveries — your home and week run without you chasing anyone.

    Learn more — Lifestyle & Home Management

    Relocation & Settling In

    Utilities, internet, school shortlists, movers, furniture and car registration coordination — residency paperwork coordinated with licensed PRO partners.

    Learn more — Relocation & Settling In Try the free Move Planner →

    Residence Care While You’re Away

    Scheduled inspections, AC and leak checks, garden and pool supervision, security registration and a home made ready before you land — someone on the ground acting for you.

    Learn more — Residence Care While You’re Away

    Renovation & Fit-Out Management

    Owner-side coordination for villa and apartment renovations — briefs, contractor quotes, access, progress and handover. Licensed partners deliver design, technical works, approvals and fit-out. Snagging for new handovers included.

    Learn more — Renovation & Fit-Out Management

    Private Events & Hosting

    Dinners at home, celebrations, chefs, florists and staff for the evening — every detail arranged.

    Learn more — Private Events & Hosting

    Concierge

    Restaurant and club reservations, chauffeurs, event tickets and VIP access.

    Learn more — Concierge

    Experience

    How It Works

    Simple, considered, effortless

    01

    Reach Out

    Send us a WhatsApp or fill in our enquiry form. No commitment required.

    02

    Private Consultation

    A short, confidential conversation to understand your lifestyle, priorities, and what you need handled.

    03

    Tailored Plan

    We design a bespoke service plan around your routine — transparent, flexible, and built for you.

    04

    Seamless Delivery

    One trusted point of contact takes over the details, so your day-to-day runs effortlessly.

    Natig Rashidli, founder of SETTRA, standing with Dubai skyline in the background

    The Founder

    Built by someone who's lived it.

    Natig Rashidli founded SETTRA after more than eight years in VIP hospitality — including roles at Bulgari Hotel Dubai, one of the city's most exclusive properties. He saw first-hand how even the most successful people struggled with the daily demands of life in a fast-moving city.

    SETTRA was built to fill that gap: a single, trusted point of contact who handles everything from residency paperwork and home staff to private events and cross-city logistics — with genuine care and absolute discretion.

    Unlike large agencies, every SETTRA client works directly with Natig — no account managers, no hand-offs. This ensures consistency, confidentiality, and a level of personal attention that simply can't be replicated at scale.

    Why you can trust SETTRA

    8+

    Years

    Our founder, Natig Rashidli, has 8+ years in luxury hospitality, including Bulgari Hotel Dubai

    UHNW

    Residence

    Our founder, Natig Rashidli, has hands-on experience managing a private UHNW residence in Dubai: property, staff, vendors, travel and events

    4

    Languages

    Fluent in English, Russian, Turkish and Azerbaijani

    1:1

    Founder-led

    You work with the founder directly — no call centre, no hand-offs. NDA as standard.

    Private pool decorated with rose petals and candles at dusk

    Let us handle it.

    Start with a conversation. No commitment, no obligation — just genuine help.

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    Palm tree on a quiet Dubai beach at sunset
    Private dinner table set on a Dubai beach at dusk
    Wine glass on a candlelit dinner table at night
    Private pool decorated with rose petals and candles
    Driving along the Dubai Marina waterfront
    Natig Rashidli, founder of SETTRA